Art Direction
Branding
Web Design
Content Creation

Hello! I’m an art director, leader, consultant and brand steward committed to effective design and immersive experiences.

I was born in Puerto Rico, currently live in Central Florida, and grateful to be forever influenced by the multicultural melting pot of New York City during my wonder years; what I call my cultural trifecta, or as we say in our family, the modern-day Bermuda triangle.

My early design roles included working as an in-house creative for Cigarette Racing Team (that was a lot of fun), and as a designer for Curran & Connors (my agency alma mater), where some of my accounts included AT&T, Orkin Pest Control, Fountain Powerboats, and Boys & Girls Harbor.

In addition to consulting for brands like Happy Campers, Mission Inn Resort and Roots Frozen, I’ve spent the past seven years in a leadership role for Lake County, Florida, as the Art Director for the Office of Communications. In that role I’ve spearheaded the creative direction for the Lake County rebrand, managed Visit Lake tourism marketing campaigns including the ‘Here for You’ campaign and coordinated public relations strategies for community outreach programs such as Reopen Lake, CARES Act of 2021 and the Lake County Vaccination Site rollout as a response to recovery efforts during the COVID-19 pandemic. Most recently, I was the art director for the launch of our brand new website, lakecountyfl.gov.

Branding and print creative was the foundation of my career. That bedrock has expanded to multifaceted campaigns including TV, radio, OOH advertising and social media channels. I’ve coordinated projects with external video production partners, print vendors and media marketing agencies and have learned a great deal from working with some of the best resources in the advertising and marketing industry. Recently I’ve partnered with Kissimmee Utility Authority to reach their Hispanic consumers with bilingual corporate communications featuring diversified visuals and bilingual messaging.

As a fan of all things creative, and with my love for music and flavor-infused food, my goal is to bring a diversified and inclusive approach to marketing, communications and immersive experiences wrapped up in great creative. ­

“A mind that is stretched by a new experience can never go back to it’s old dimensions”

– Oliver Wendel Holmes Jr.