“Maximizing Your Life” is the mission for this Chicago-based general contracting business. It began with a vision, an essence, and jumped straight into providing services without focusing time on their brand. My goal was to pair MYL’s services with a brand identity that could highlight their full-service lineup, outstanding customer service and commitment to great quality environments.
Gone are the days of rigid brands.
Brand flexibility offers character and resilience for businesses. With the onset of new media and a myriad digital platforms with segmented audiences, brands need to be nimble and adapt.
