When you want to rock, you want to rock, and the City of Tavares wants you to rock! For their inaugural Rocktoberfest event, I worked alongside the City to develop an event brand that would transform their quaint downtown community events into an all-out, rock music festival town for one night a year. The final design combined the classic, nostalgic 1980’s rock star persona and color palettes with present day, distressed type treatment and logo mark.

Brand was applied to all literature & publicity material.