FPRA Lake is the oldest professional association in the state of Florida, and while they have a traditional brand, each local chapter has their own unique flair. The Lake County Chapter is one of the more recent chapters and the smallest at the time. The 2021 chapter president had three goals to make their small chapter mighty by increasing membership levels, attract more diverse members and upgrade their professional development offerings. With that goal in mind, they reached out to have a chapter logo designed to help convey that message. I provided them with a simple and inclusive brand that would help them with their messaging throughout the year. The brand along with their purposeful messaging earned them the President’s award for Accreditation & Certification as well as the Chapter President of the Year at the association’s annual Golden Image Awards recognition event.